T-Mobile (Deutsche Telekom)
Website: Art Direction/Design - LBi

I worked closely with an EA to design the new T-Mobile site, which will be rolled out across all markets. One of the many creative problems I solved was how to represent a Plan – the simple and neat solution was to use the sim card shape, which was divided to show minutes, texts and data. Another careful consideration was how price points were shown throughout the site in a consistent and versatile way.

Diet Coke - Get Glam
Facebook campaign site: Design - LBi

I helped design the creative route for the Get Glam Facebook campaign, which supported the TV ads and promotional cans. Aimed at teenagers the design is sharp striking and bold, helping to reinforce the three character profiles – The Rock Chick, The Romantic and The Fashionista.

Plenty
Website: Art Direction/Design

I designed the new website for Plenty kitchen towel, which is aimed at women aged 18-35. The large panel at the top of the page acts as a large canvas, allowing the site to be easily updated with latest campaign, while the right hand cross-sell boxes encourage users to explore the site.

American Express Arcade
Microsite: Design

This was a really fun project to work on. I spent two weeks designing gaming environments and other supporting elements for the Amarican Express Arcade, which would reside on Facebook.

Microsoft Brandon Generator
Website: Design

I was involved in designing parts of the highlighy successful Brandon Generator project for Microsoft, which was used to promote the launch of IE9. The striking illustration was by Tommy Lee Edwards.

The Baileys Lounge
Website: Art Direction/Design

A global hub for Baileys recipes and other engaging content. With its use of rich, luxurious colours, the site reflects the Baileys identity. The site design had to work when translated to multiple languages and also work within a rigid CMS.

Baileys Lounge website designer by Tom Robinson Baileys Lounge website designer by Tom Robinson Baileys Lounge website designer by Tom Robinson

Cushelle
Website: Art Direction/Design

A 100% Flash website created around the idea 'if Koala designed his own website, what would it look like?'. The site features competitions, coupons, news and videos all wrapped up in a soft, cuddly environment.

Cushelle Cushelle Cushelle Cushelle

Yotel
Website: Pitch design

I designed one route for the Yotel pitch at Chemistry. The client picked a different route for the final site.

Cushelle Cushelle

SSE iPlan
Website: Concepting/Design

I was tasked with creating interesting and engaging ways of delivering (boring) electricity usage data that would encourage customers to try and reduce their consumption. Our solutions included social-media challenges, real-life comparisons, interactive graphs and how to videos. My initial research resulted in over two years of commissioned work for Chemistry and is helping shape the development of SSE iPlan.

Cushelle Cushelle Cushelle Cushelle

Orange Piggy
Banner: Animation and design

A banner highlighting the benefits of Orange Pay Monthly. The pig, originally a 3D asset was re-drawn in Illustrator allowing me to easily animate him (and keep file size low).

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BP Ultimate
Banner: Animation and design

A banner encouraging people to use BP Ultimate fuel. I created the swamp environment from a variety of source imagery. The animated flies and mud splats also help add to the overall effect.

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Orange Bulb
Banner: Animation and design

A super-sized banner that appeared on Yahoo. I created the bulb character and animated him. Simple things like the logo moving when the bulb jumps help add a bit of awesomeness.

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Canon iW360
Banner: Design and animation

After over-seeing the video shoot, I worked closely with an AfterEffects specialist to add the 'sepcial effects' and create the final video banner, for Canon iW360.

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Emirates Skywards
Email design

A series of photographic emails, aimed at the different tier members of Emirates Skywards. Despite the strong background gradients the body text remains HTML, thanks to some nifty blending.

Orange Beyond Broadband
Email design

This email template, sent out every month is designed to be used in a modular way, where sets of boxes can be arranged in a variety of ways to fit the content.

Tassimo Summer Mix
Email design

An email template that follows the vibrant identity I designed for the Summer Mix campaign.